Why I Built My Own Landing Page Template
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If you're launching anything —a product, a course, a newsletter, an app—you need a landing page. That part's obvious. But what’s not so obvious is how tricky it is to get the right landing page setup without losing hours (or days) trying to stitch it all together.
Let’s be honest: most of us have been there.
You start by browsing templates. There are thousands. Some look pretty. Some are bloated with features you don’t need. Others are minimal but completely lack structure or tech quality. You find one that seems okay… and two days later you're still untangling CSS, trying to connect a form to your email provider, and fixing SEO issues.
Or you skip templates altogether and go solo. Maybe you think, “I’ll just build it myself. How hard can it be?” Well, now you’re knee-deep in layout decisions, component architecture, accessibility tweaks, metadata, form integrations, tracking scripts, dark mode support… and suddenly it's next week and your launch is delayed.
Then there's AI. You can now ask it to build you a landing page. Sounds magical, right? Except you soon realize that generating a full-featured, quality landing page isn't a one-liner. It takes multiple prompts, iterations, fixing what the AI gets wrong, adapting it to your stack, making sure the result is actually production-ready. It's helpful, yes. But it's not magic—especially if you're picky about doing things properly.
I’ve been there too.
I never have time to build good landing pages for myself. But I’ve built a lot of them for clients. Over time, I noticed I was repeating the same setup:
- a reliable tech stack
- essential integrations (like email and tracking)
- SEO and accessibility baked in
- a simple but flexible layout
- dark mode support
- theme support
- and always: cleaning up design and writing proper docs
So I decided to take everything I kept rebuilding, and turn it into something reusable.
Meet the Happy Landing Template – a no-nonsense, professional-grade landing page foundation.
It’s not just a pretty layout. It’s a full foundation built for real launches.
- ✅ Several layout options
- ✅ 13 pre-built pages ready to adapt
- ✅ SendGrid & ConvertKit integrations
- ✅ Tracking support (so you can measure what matters)
- ✅ SEO-ready out of the box
- ✅ Accessible by default
- ✅ Dark mode + theming built in
- ✅ Clean, modern component library
- ✅ Simple, flexible design that focuses on your content
- ✅ Modern techstack (NextJS 15 and TailwindCSS v4)
It doesn’t try to be everything for everyone. It’s not overloaded with design gimmicks. It’s clean, structured, well-documented, and ready to go.
The idea is simple: give people a rock-solid starting point that just works. No more wasted time figuring out the basics. You can focus on your message, your visuals, and your goals—not on building boilerplate.
I use it myself now for every project. And if you're launching something soon, maybe it'll save you some time too.
